Building your brand & business using content
Content for a website is the difference between a static, boring message to your customers, clients and partners and a dynamic, enthusiastic face to your business. Your company or personal blog is the primary means of transforming your site into such a place for people to visit and engage with you and your products. Thus, it is safe to say that good content makes a brand. Let's look at some figures, Brafton, a leading internet marketing site, says that approximately 60% of consumers prefer branded content when making a decision about what product to choose and over 50 % concede that blogs make a difference to their purchases so there's no denying that the customer is always right.
How does your Brand get the exposure it needs?
There are three letters any website owner and business needs to know more about: SEO. So what is this mythical SEO that search engines love and how do you make the most of it to increase your brand or product reach to attract customers? Here are some basic pointers to explain why SEO is important for every website:
- What is written about you or by you has to be unique, compelling and engage your potential audience. This essentially means that plagiarized, boring content just doesn't get ranked anywhere in a search.
- Keywords are, dare we say it, the key to unlocking more web traffic to your site. A search engine looks for these keywords and phrases that are used to search for your service or product so having these in your content is crucial. HOWEVER, content stuffed with keywords and phrases works against you as search engines will rank it lower in a search.
- In fact, Google and others know what poor content filled with ads and repetition of keywords is. This, often copied content, could result you or your site being banned by search engines. So never opt for the cheaper option. Basic grammar mistakes and plagiarized content guarantees lower rankings.
- How do you stop lower search rankings? By hiring a content creator who knows what they are doing and guarantees unique content created solely for you with a correct keyword and phrase density in every article or blog post.
Your budget doesn't allow you to hire a full-time writer
The business is up and running, it has taken a lot of sweat, time and money and finally you are ready to go live but you can't afford that all important writer to create product descriptions or marketing documents like newsletters, emails or a blog to help you promote your idea or work.
Content creation, also known as inbound marketing where real people read what you write as opposed to just view an ad is far more attractive to a consumer and moreover substantially more cost effective.
Outsourcing your total content needs, whether your blog, Facebook pages or website content to The Write Writing guarantees unique SEO optimized content for you so you can concentrate on what you do best - run your business and save money in the process.
Real Visits = Leads = Opportunity
Any successful business or brand requires a certain amount of consistency; consistency in its message, in service, in product design and in attracting customers. The ability to create economically viable leads for your business whether you are a B2B customer or a B2C company who especially needs to generate leads to stay ahead of the game.
It is a well-known fact that unique content generates over 60% more leads for businesses than any other form of advertising so businesses need to make sure their content is aimed at their target market in a concise, engaging and consistent manner.
This is especially true when harnessing the power of social media for your brand or business. An engaging social media presence coupled with creative content is vital for lead generation.
That's where The Write Writing comes in:
Our writers and translators are experienced in dealing with small, medium and multinational companies and write, edit and translate for a myriad of businesses. As content creators we can create not only your content but also help you build an editorial calendar so you regularly keep your clients posted about what’s new, what’s happening and build that all important loyal client base and further your brand.