When designing a content marketing strategy for your clients, it’s imperative to set up your parameters for success. This helps in creating a well mapped and goal oriented campaign for any client. Focussing on KPIs (Key Performance Indicators) helps that focus and defines the strategy for every client. Here are a four steps to help measure content marketing success for you and your agency:
1. Their business plan, their goals
Make sure you identify the reason for the content marketing prior to designing the content marketing plan with specific targets and goals meeting the needs of their plan. Recognizing their needs whether conversion rates or corporate marketing can mean the difference between a targeted and haphazard content marketing strategy.
2. Evaluate and choose the best Content Source
The success of any content strategy is based on the quality of the content first and foremost. Sourcing and identifying the best content provider, whether in-house or a company, like The Write Writing will increase customer engagement and enhance your client’s brand.
3. Keep the Client in the loop
Keeping clients regularly updated and letting them know what you are doing helps to increase their confidence in your abilities. Be succinct and keep it simple and relevant. Direct and clear advice and updates will make the client-agency relationship prosper.
4. Analyse and Measure results
Timing is everything so set dates for analysing and measuring your content marketing plan. Measuring metrics and providing easy to understand data to your client will vastly aid the decision-making process. E.g. look at bounce rates from your social media pages to help improve landing pages. If tweets not having the desired effect then finding more engaging content providers is necessary.