“Who cares about grammar?” was a question that my sixteen-year-old self would have asked rhetorically, assuming the answer was obviously “nobody of any importance.” Those who cared about grammar were overly obsessed with rules and details for their own sake. As long as one got his or her ideas across clearly, what did it matter if they stuck to random, formal conventions?Read More
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Content is the food that drives traffic to your website and it is the fuel which drives business growth. However, it often falls prey to constant repetition, poor research and a general lack of credibility. We all know that being an expert in your own industry is the key to success and it also shows you are the best at what you do. Creating the best content to match your abilities and expertise takes patience, credibility and research - you have to know what you are talking about and back that up with a real strategy to provide an informed opinion for your readers and clients. This informed opinion is vital to getting them coming back time and time again. So here are our top tips on how to boost your views and click-throughs by providing credible, engaging and creative content for your website.
Use reputable sources
Writing for clients requires knowledge, knowledge which you probably have, however, using authoritative and credible sources to back up your views, ideas or content requires research and something more: a source of repute. This means quoting directly from university research papers, or well reputed industry sources and not just quoting a headline from the newspaper. Make sure you research your work properly and back it up with a direct quote from that trade industry organization or government data.
Remember, don’t quote from a quote, take a little time out to research your content and use relevant, authoritative and credible sources - this will make you sound like you know your stuff in-depth and not just a cursory knowledge. Moreover, your clients will be able to tell straight away and will hold you, or your website in higher regard and keep coming back for more.
Use infographics and statistics
Statistics are great to use to prove your point, but remember that they are only as good as how recent they are and tend to get outdated quickly. Again, stick to the rule above and make your statistics shine out by incorporating them into infographics. Infographics are not only informative, but naturally get the reader to "interact" with your content and are the easiest way of engaging the reader.
Use Industry Experts where you can
Like statistics, Subject matter experts, or SMEs as they are also known, can provide useful data and information on their industry specialty. Moreover, they can also make your content sound more authoritative and credible.
Your use of SMEs for your paper, research report or website content not only make you stand out from the crowd, but also provide a valuable knowledge base for your readers and for the future (remember many future readers will also be able to utilize the expertise of your SME and website).
And last but not least, do check all your facts and edit your document. There is nothing worse than having blatant factual errors and poor spelling and grammar. The Content Marketing Institute is a great source of knowledge on the subject of proving that factual, relevant and well written content is worth its "weight in gold."