Corporate & Academic Quality Assurance

Content Strategy, Management, Delivery.

Increasing regulation (in the corporate world) and competition (in both business and academia) has led to the need for improved quality assurance at all levels. This can include training of staff, documentation presented to journals (academia), client documentation (corporate research, presentations, research papers, legal opinions), or your investors (pitches, performance updates, fund semi annual and annual reports, annual accounts).

Corporate Quality Assurance: Training, Financial & Business English, and Presentation Proficiency

Corporate Quality Assurance: Editing, Proofreading, Copy Writing

Academic Quality Assurance: Academic Editing & Proofreading

Filtering by Tag: Writing

Writing your Rhetorical Analysis Paper: some Tips to Guide you

Rhetorical analysis papers are a common type of assignment for college writing classes, although many new students find they have not encountered anything like it before.

I always tell students that the main thing to remember for a rhetorical analysis paper is not so much what the author is saying, but why and how the author is saying it.

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Avoiding Gender Bias in Writing

As we learn more about the relationship between gendered language and power, and as we increasingly understand gender itself as something fluid and complex, we face uncertainty over which pronouns to use in our writing to avoid alienating our readers. Although the topic of avoiding gender bias in language can be complicated, here are a few tips to keep in mind:

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Building your brand & business using content

Content for a website is the difference between a static message to your customers, clients and partners and a dynamic face to your business and a company or personal blog is the primary means of transforming your site into a dynamic, engaging place for people to come to and engage with you and your products. Thus, it is safe to say that good content makes a brand. Let's look at some figures, Brafton says that approximately 60% of consumers prefer branded content when making a decision about what product to choose and over 50 % concede that blogs make a difference to their purchases. 

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